How to follow up with people on your facebook business page

These 3 things will ensure you maximize the potential of making new connections with both new consumers and new referral partners from your posts by WikiRealty. 

How to follow up with people on your facebook business page

These 3 things will ensure you maximize the potential of making new connections with both new consumers and new referral partners from your posts by WikiRealty. 

Post Reactions

When a person likes (or other emoji reaction) your post/ad, you have to invite them to like your Facebook Business Page.

Why does this matter:

The more people who like your page, the cheaper it will be to continue to reach them when you post anything in the future, whether you pay to advertise your posts or not.

It also helps reinforce your initial touchpoint with that person, increasing the likelihood they will remember you.

Having more likes on your page will also increase consumer perception of how good you are. Similar to how more reviews increases consumer perception of how good you are.

How to do it:

Click the list of names below the image on your post and a pop up modal will appear showing you everyone who reacted to your post with a button to invite them to like you page.

When should you do this:

As soon as anyone likes or reacts you should send the invite.

Bonus idea:

Some of the people who will engage with your content ads will be Realtors or other potential referral partners. If you hover or click on a person’s name in the pop up window, you can see what their job title is, where they live and a variety of other information including the ability to directly message them even if you are not Facebook friends. When a Realtor comes in and likes your post, considering clicking over to their profile and sending them a message directly.

Post Reactions

When a person likes (or other emoji reaction) your post/ad, you have to invite them to like your Facebook Business Page.

Why does this matter:

The more people who like your page, the cheaper it will be to continue to reach them when you post anything in the future, whether you pay to advertise your posts or not.

It also helps reinforce your initial touchpoint with that person, increasing the likelihood they will remember you.

Having more likes on your page will also increase consumer perception of how good you are. Similar to how more reviews increases consumer perception of how good you are.

How to do it:

Click the list of names below the image on your post and a pop up modal will appear showing you everyone who reacted to your post with a button to invite them to like you page.

When should you do this:

As soon as anyone likes or reacts you should send the invite.

Bonus idea:

Some of the people who will engage with your content ads will be Realtors or other potential referral partners. If you hover or click on a person’s name in the pop up window, you can see what their job title is, where they live and a variety of other information including the ability to directly message them even if you are not Facebook friends. When a Realtor comes in and likes your post, considering clicking over to their profile and sending them a message directly.

Post Comments

When a person comments on your post/ad, you have to: like the comment, comment back publicly and/or message the person privately.

Why does this matter:

A comment is a deeper level of engagement than a post reaction (like) and it speaks to the person wanting to engage on the topic and/or you at a deeper level. When a person comments, you have the ability to like their comment, but a more meaningful way to interact would be to respond directly to their comment. You can do this either publicly, privately or both. So for example, if the comment is asking a question or looking for more information about something, commenting back publicly will not only answer the question for that person but for anyone else who sees the posts will as well, helping you look like an expert in the community.

You can also message them privately if either you just want to share appreciation for their comment in private, or you are simply uncomfortable with commenting on something publicly.
In this case you can message something like, “Hi (name), I just wanted to say thanks for checking out my recent post. I have been working in the neighborhood for the last 10 years and will be posting more about some of the things going on. If you ever have any question please feel free to shoot me a message here.”

The value of sending a message vs. simply commenting back is now that you have initiated the message, on your Facebook Business Pages Inbox, you will have the ability to message that person at any point in the future too, giving you a channel to stay in touch with/in front of them without an email or phone number.

Not all comments will be positive in nature, but don’t let that get you down!
Remember negative comments are an opportunity to identify a person’s concerns with something happening in your community and show them that you are a professional they can look to for guidance, feedback or information.

How to do it:

Click on the like, comment or message button below a comment on your Facebook post. Remember, that messaging is the most powerful tool in this case but you can also comment back or simply like.

When should you do this:

As soon as anyone comments on your post, you should either like, comment back or message.

Bonus idea:

There will be occasions where someone will tag the name of their spouse, sibling, friend or other family member so that they get a notification to come and also look at your post. This is an opportunity to go back out to that original person who tagged someone they know, and message them privately and specifically reference your appreciation for them sharing it with (name of the person they shared with)

“Hi (name), just wanted to say thanks for tagging Harold and Taylor on my most recent post! I appreciate you sharing (information about the post) with them.”

Post Comments

When a person comments on your post/ad, you have to: like the comment, comment back publicly and/or message the person privately.

Why does this matter:

A comment is a deeper level of engagement than a post reaction (like) and it speaks to the person wanting to engage on the topic and/or you at a deeper level. When a person comments, you have the ability to like their comment, but a more meaningful way to interact would be to respond directly to their comment. You can do this either publicly, privately or both. So for example, if the comment is asking a question or looking for more information about something, commenting back publicly will not only answer the question for that person but for anyone else who sees the posts will as well, helping you look like an expert in the community.

You can also message them privately if either you just want to share appreciation for their comment in private, or you are simply uncomfortable with commenting on something publicly.
In this case you can message something like, “Hi (name), I just wanted to say thanks for checking out my recent post. I have been working in the neighborhood for the last 10 years and will be posting more about some of the things going on. If you ever have any question please feel free to shoot me a message here.”

The value of sending a message vs. simply commenting back is now that you have initiated the message, on your Facebook Business Pages Inbox, you will have the ability to message that person at any point in the future too, giving you a channel to stay in touch with/in front of them without an email or phone number.

Not all comments will be positive in nature, but don’t let that get you down!
Remember negative comments are an opportunity to identify a person’s concerns with something happening in your community and show them that you are a professional they can look to for guidance, feedback or information.

How to do it:

Click on the like, comment or message button below a comment on your Facebook post. Remember, that messaging is the most powerful tool in this case but you can also comment back or simply like.

When should you do this:

As soon as anyone comments on your post, you should either like, comment back or message.

Bonus idea:

There will be occasions where someone will tag the name of their spouse, sibling, friend or other family member so that they get a notification to come and also look at your post. This is an opportunity to go back out to that original person who tagged someone they know, and message them privately and specifically reference your appreciation for them sharing it with (name of the person they shared with)

“Hi (name), just wanted to say thanks for tagging Harold and Taylor on my most recent post! I appreciate you sharing (information about the post) with them.”

Post Shares

When a person shares your post/ad, you have to: comment back publicly to say thanks for sharing.

Why does this matter:

Someone sharing your post on Facebook is like getting free advertising. They are essentially referring something you said to their own friends and family and telling them to go check out what you have to say because it matters.
It is a digital referral, and to reinforce that trust you’ve built, a simple thank you can make them a potential referral path for a long time to come.

How to do it:

Click on the number that shows the amount of shares below the image on your post and a pop up modal will appear showing you everyone who has shared your post.

Note: if a person’s privacy settings are not publicly, they will not show up in this list even though they shared your post. In this case, there is no way for you to know who it was or respond back and say thank you for sharing.

When should you do this:

As soon as anyone shares your post, you should comment back to say “Thanks for sharing this!” or similar

Post Shares

When a person shares your post/ad, you have to: comment back publicly to say thanks for sharing.

Why does this matter:

Someone sharing your post on Facebook is like getting free advertising. They are essentially referring something you said to their own friends and family and telling them to go check out what you have to say because it matters.
It is a digital referral, and to reinforce that trust you’ve built, a simple thank you can make them a potential referral path for a long time to come.

How to do it:

Click on the number that shows the amount of shares below the image on your post and a pop up modal will appear showing you everyone who has shared your post.

Note: if a person’s privacy settings are not publicly, they will not show up in this list even though they shared your post. In this case, there is no way for you to know who it was or respond back and say thank you for sharing.

When should you do this:

As soon as anyone shares your post, you should comment back to say “Thanks for sharing this!” or similar