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Nearly Half Of Buyers And More Than Half Of Sellers Took To Social Media To Find Their Real Estate Agents

By April 18, 2019 No Comments

As a follow up to our previous post about the J.D. Power’s 2018 Home Buyer/Seller Satisfaction Study, here are a few more excerpts we found interesting for agents and brokers to be thinking about.

• Real estate agents have to reconfigure their value proposition.

• Residential real estate firms have had to refocus their efforts on building strong customer relationships.

• Keeping clients satisfied is all about keeping people in the know.

• Nearly half of buyers and more than half of sellers took to social media to find agents, and the majority were “delighted” with their choices.

In our opinion, Realtors are always going to play an important role in the process BUT strategies need to be adjusted in this new age in order to continue to be successful.

Real estate professionals that focus on building relationships and providing value beyond listing data (as opposed to just waiting for the phone to ring) are the ones that consumers want to work with now.

Remember, people want to work with people that they like and trust…and successful agents and brokers are building that trust by sharing local insight and neighborhood lifestyle information.

Why?  Because that will help you get discovered and keep you top-of-mind as a local expert where consumers are spending their time and self-servicing online.

So how does WikiRealty help?

We take care of the technology so you can focus on the relationships.

Let’s work together to give consumers what they want!

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