Why It’s Important For Real Estate Pros To Be Online And Go Direct To Consumer
Updated: April 22nd, 2019
The phrase Social Media has seen an evolution over the past few years. What was once primarily used to get in touch with old high school friends has become an inextricable part of our lives.
According to Statista, at the beginning of 2019, almost 80% of the US population was on some form of a social platform. And guess which platform is leading the way? Facebook! Across every age bracket, Facebook has dominated the market.
The number of people on social media platforms and the amount of time they spend on it have made these sites a great conduit for businesses to get in touch with consumers directly.
But how does that affect you, a real-estate agent or loan officer? Your consumers also live on social media! By employing easy and quick social media strategies, you can get in touch with your customers directly without having to rely on leads from someone else. This puts you in control and helps you drive business at your pace.
It does not matter whether you are looking for home-buyers/sellers or customers looking for a mortgage, they are all online, which means that is where you need to be. By posting relevant information on a regular basis, you can create an impressive online presence, letting your customers know that you are there and ready to help!
Social media is an effective tool to differentiate yourself from your competitors. This is especially important as Goliath’s like Zillow, slowly but surely, start creeping into every stage of the real estate transaction.